JAKARTA, Indonesia, March 18, 2025 /PRNewswire/ -- Telkom Group has an ambition to bring many businesses in Indonesia onto WhatsApp to drive economic growth and development in Indonesia.

The Telkom Group plans to implement LlaMa, a state-of-the-art, open-source AI model developed by Meta, into the customer chatbots of its enterprise clients. This integration will enable businesses to create tailored and engaging experiences for users interacting with businesses on WhatsApp. Veronika, Telkomsel's chatbot, is already live on WhatsApp for sales and customer support. In the future, this chatbot will be powered by LlaMa, enhancing its capabilities and providing a more personalized experience for users.

Budi Satria Dharma Purba, CEO TELIN, stated, "Integrating Meta's LlaMa technology into our platform is a key step in advancing technology solutions. TELIN is committed to improving telecommunications services locally and globally. We will support this initiative through Telin WhatsApp Business platform on NeuAPIX (Telin's Cloud-based Communication Platform as a Service (CPaaS)".

Arief Pradetya, Vice President of Digital Advertising, Wholesale, and Interconnect at Telkomsel, stated," Meta's LlaMa will strengthen Telkomsel's position as a leader in regional digital telecommunications. It reflects our commitment to superior customer services and align with our strategy to offer innovative solutions that empower communities and businesses, contributing to national progress through a secure and reliable digital ecosystem".

This initiative underscores Telkom Group's commitment to driving innovation, fostering digital inclusion, and empowering businesses and individuals to succeed in a rapidly evolving digital landscape.